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How to Conquer the Beauty Niche on Instagram

June 13,2019

Attempting to conquer the beauty niche on Instagram can be a daunting task; there’s so much content out there it’s easy to feel like there’s no room for you. But there is – there’s always room for more. If you can provide the right content to the right audience, there’s no reason you can’t join the Instagram beauty beasts!

Regardless of your niche (with maybe the odd exception), as an affiliate marketer you should by now have embraced social platforms and incorporated social strategy into your regular promotional activities. This is never more important than for those of you in the beauty niche.

Social media platforms and the beauty industry go hand in hand for two key reasons. The first is that beauty products and trends are best demonstrated through visual content such as images and videos. As you know, this type of content is ideal for social platforms, especially those built specifically for it like Instagram.

The first thousand of followers on any social media is usually the hardest one because people are barely paying attention to the small accounts.

Most people who follow you there are usually your friends. That’s fine if it’s your personal account, but for growing your business or personal brand that’s not enough.

You can buy followers, but those are just numbers, and they are useless with the new Instagram algorithm. Now the engagement with the pictures is way more important than a number of followers.

In this article, we’ll go step-by-step how you will get your first 1000 engaged followers on Instagram.

The second reason Instagram and beauty are perfect partners is the aspirational nature of beauty marketing and how social outlets elicit the required emotional responses from the consumer to said marketing.

There is a huge challenge on social media marketing for turning traditional marketing into online new professional one to minimize people’s needs to waste their valuable time on old-fashion various markets.

As all we know Instagram has made significant progress in this kind of marketing level, SO the competition to become a successful Instagram influencer in a specific niche will start as well as winning the game and gaining massive popularity on Instagram platform.



Who is an Instagram influencer marketer?

Well, an Instagram influencer is typically a person who earns considerable reputation and unique credibility through its opinions, lifestyle, job or hobby also the curious mind, typically most of them are Instagram celebrities around the Instagram globe with a wide range of followers in a special niche. In fact, the main goal of an influencer on Instagram marketing is that to persuade Instagram users to trust on the particular things or products such as brand, food, cosmetic, etc. they are showcasing.

Some important points to grow a cosmetic niche on Instagram

  • Choosing an appropriate username

The first thing is better to know is that how to choose your Instagram account’s username to describes your niche you are active in at a glance. As a cosmetic Influencer some words such as beauty, make up, cosmetic, world, boutique, and tutorial are suitable to be combined with your real name in order to make a unique clear username which easily comes up to the Instagram search engine and introduce you page activity as well. Some examples: Huda beauty, Nikkei tutorials, Makeup Shayla

  • Focus on a particular cosmetic brand

Getting started with a specific brand and going on with will prove your belief to that brand, and When you build a community around it, it brings trusted, loyal customers to the cosmetic brand as a result of your attempts to show offing diverse range of the cosmetic products. But sometimes it seems a little bit boring to expose just one brand achievements, in that case, try to use your thoughtfulness better to dedicate a specific space on your platform to share some related points to the brand to get the best reaction. For instance, when you are showing a new vivid lipstick, a sign of creativity tells to provide some compelling content matches your statements such as how to use it to look more fresh and natural.

  • Build an eye-catching visual brand aesthetic

As visual content works well on social media, building an awesome well-curated feed theme becomes essential. Also utilizing a wide selection of colorful inspirational photos can help to form an effective relationship with your audience, not only by following such a rule you convey your personality and passion to your clients but also using a sound editing photo software for organizing and applying different filters on your photos leads to effectively promoting your niche. These beauty points are positive steps to be known professionally and immediately through the cosmetic and beauty business pages.

  • Appear in various faces and create great post content

Let me inform you that one trap that usually an influencer fall into is treating with a repetitive advertising method, of course; you should be cautious about your content when there is a fight on its head so, show your capabilities and creativity in making many different kinds of rich, entertaining post and story contents. Test out a high number of cosmetic colors with a new idea for showcasing them even wearing match clothes to them can directly interact with as many Instagrammers as possible.