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Announcing Shopping in Instagram Stories and Explore

June 08,2019

Since expanding shopping on Instagram to more countries in March, businesses all over the world have been able to connect with customers in a fresh, immersive way on Instagram—giving them more opportunities to showcase their products while allowing consumers to explore the brands they love. In June, we announced that we were bringing shopping to Instagram Stories through a test with a small number of businesses.

Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that product.

From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favorite brands around the world, and now you can shop these businesses in Instagram Stories.


Shoppers on Instagram are savvy. They visit Instagram looking for the latest trends and styles. With 300M using Instagram Stories everyday, people are increasingly finding new products from brands they love. In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.

Brands have always been early adopters of stories, they create some of the most viewed and engaging content on the platform. Now, you can shop from select brands in Instagram Stories with more coming soon.



Please check out our previous blog about "Snapchat or Instagram? Which One Do You Pick for Your Business?".


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