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A complete guide to advertising on Instagram (by pictures) in 2019

September 23,2019

If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to avoid. Too often, no one responds. No likes, comments, retweets—you get the idea.

Not so with Instagram. No matter how small your audience, your posts probably still receive at least a few likes and comments—especially if you use relevant hashtags. And with 500 million daily active users, it’s an enticing marketing channel.

The business case for Instagram e-commerce is strong. Not only does Instagram's engagement demolish Twitter, Pinterest, Google+, and LinkedIn, but, for brands, it even outperforms Facebook by a factor of ten.

It kind of makes you wonder why more brands aren’t on Instagram, right?

Instagram advertising is a method of promoting business according to the marketing objective. Choose three types of marketing objective (awareness, considerations, and conversions) and create ads through the Facebook business manager.

Why is Instagram ads good for your business?

There are several reasons why choosing Instagram as a platform to promote business or even personal accounts. The first is that Instagram is a platform with more than 1 billion active users, and it is the sixth social media all over the globe among all communities. So, it is a place with a considerable number of viewers who can see and love the services or products.

As Instagram shows it, new products can be discovered by 60% of people on Instagram, which is a considerable percentage. People would love enjoying videos, and it is possible using these options to boost the business. It is also reported that around 200 million people would visit at least one business profile daily, which is fantastic. It means that it is worthy of investing in Instagram.

Source: Facebook business help

If you had checked the statistics about the current social networks and their active users, most probably have seen that Instagram is one of the most popular social media all over the globe with more than 1 billion active users. It is true that Facebook still is a first social media, but because of photo and video -sharing-base of Instagram, and other issues such as privacy concerns, about Facebook, Instagram is more lovable by users.  

Source: Statista

But before this, you need to have a quality Instagram page, to attract potential customers, or followers. The Instagram boost services can help a lot with this, so, before starting ads on Instagram is better to know how does Instagram automation for scheduling posts, like, follow, comment, view stories, and all other Instagram actions increase page quality and content.

What are Instagram Advertising’s types?

There are three main categories to advertise on Instagram, including awareness, considerations, and conversation.

AWARENESS: In this category, the main aim of advertising could be brand awareness and reaching an ad to a lot of viewers on Instagram. The main benefit of advertising on Instagram is that advertisers can choose the targeted audience, and who want to see the ads. This increase the probability of getting the best results, and increasing the revenue of business because you have already skipped the unwanted viewers, and a lot of people are aware of the brands, products, and services

CONSIDERATION: The second category generally refers to more engagements and could be one of the best classes of advertising on Instagram. Though, it depends on your marketing goals to choose between different groups and also the place you are going to share (feed or stories). This category has 6 different types of advertising mode, including traffic, app installs, engagements, video views, lead generation, and message, which I would explain explicitly in the following paragraphs.

More Traffic: If one wants to bring more people to the website, or they need more app users, they can select this target. Users would click on the link when the content of ads is eye-catchy.

App Installs: with this type of advertising; business owners can lead users to the app store to download the app. If a company has a great and useful app, but no one sees that, it is useless. It is important that people would know what businesses have created, and if it is useful for them, they would love and purchase it.

More Engagement: based on the newest Instagram algorithm, engagement is very determining for profile growth. Therefore, whatever individuals are doing on Instagram, they should look forward to having more engagements, specifically with targeted users. This advertising can include comments, shares, likes, event responses, and offer claims according to the help of Instagram business.

There is some software that you can use from the web to add all the necessary links to Instagram page. For example, il.ink is one of the affordable and best places to all page or website links, so you can guide the audiences to the place you want.

Video views: a video with millions of views can bring lots of benefits to business, and hopefully, this option is available on Instagram advertising. By reaching more users, video views can be increased, which, of course, benefits you.

Lead generation: Collect leading information from people interested in business. This information can be the email addresses of those who might be interested in products or services. Create ads that collect info from individuals attracted to products, such as sign-ups for newsletters.

Message: you can connect with potential or existing customers on Instagram through sending messages. However, it seems that messaging only works on WhatsApp or Facebook messenger in which you can get more conversations, offers of support, offers of purchase, or get them to answer questions.

The third category of Instagram advertising is conversions, which are divided into three main parts, including Conversions, Catalog Sales, and Store visits.

Conversions: through Instagram advertising, you can introduce a website or app (within an app store) and a link to direct people there and download or install the apps.

Catalog sales: showing the catalog of products to the targeted audience is another type of advertising on Instagram, which leads to drive traffic and sales to any business.

Store visits: Promote multiple business locations to people who are nearby.

Here is a summary of different types of Instagram advertising:

What marketing objectives Instagram support?

You might be wondering if Instagram supports all of the above types of advertising on feeds or stories. Instagram does not support all of the ads on Instagram Stories, and as you would see bellow, only 7 different ads out of 11 are supported by Instagram stories. (Source: www.facebook.com)

Is Instagram the right platform for your business?

Sometimes it might get confusing to know whether the industry you are working with, is suitable for Instagram, and specifically to invest in its advertising. According to Statista, top industries on Instagram are auto, fashion, beauty, and Jewelry & Watches. Therefore, if you are working in these types of the sector, you are lucky, and it is worthy of investing in it and boosting business on Instagram. However, other types of industries can also generate more sales, traffic, and increase their revenue. The chart below shows the brands’ share on Instagram as of March 2016. 

How much does it cost to advertise on Instagram? 

The cost of Instagram advertising is based on clicks, and it costs about $ 0.7 to $ 0.8 per click.

Here is an estimated “number of reach (the number of times that a post is seen)” along with the price. It seems that every 100 reach on Instagram costs about $1 and you can choose a period of 1 to 30 days.

However, there are some descriptions on Instagram to tell about the budget and the duration you can select, which looks like this:

How does Instagram advertising work?

There are 3 different ways to advertise on Instagram. The first is through ads manager on Facebook, the second is promoting posts from Instagram app, and the third one is getting help from Instagram partners. The last one suits for those who have no time to create and run ads on Instagram.

#1 From the Instagram app:  you should have a business profile and Facebook page connected to it. Then, tap on the Promote button on the lower corner of posts and follow the steps there only. It is fast and straightforward.

#2 From Instagram Partners: If you are going to pay others to create ads, you can find the partners (which are introduced by Instagram itself). There are various companies that you can leave creating ads to them.

#3 From Ad Manager on Facebook: you should follow these three main steps.

1. Create business manager account through Facebook Business

2. Create and Add Ad account, Page, and People 

3. Create Ad according to the marketing objectives

Who will see your ads on Instagram?

You can Pick the exact audience you need for business or personal accounts based on seven different targets.

Location: Target people based on specific places like states, provinces, cities, or countries.
Demographics: age, gender & languages are different information that you would have to choose target markets. 
Interests: Instagram can recognize whom users are following or what ads they are clicking. So, you can pick them based on their favorite topics.
Behaviors: Instagram is capable of distinguishing people’s behavior on and off, and this is available for ads.
Custom Audiences: if you have customers’ email addresses or phone numbers, you can send them ads directly from Instagram, or ads manager of Facebook.
Lookalike Audiences: you might Find new users or potential customers who are similar to existing clients.
Automated Targeting: location, interest, and demographic data are also available to use for running ads on Instagram.

Conclusion

There is no doubt that advertising can increase your revenue or even performance on Instagram, and other business parts linked to Instagram, such as websites or pages. However, you should consider working on products, or services, and creating quality content of Instagram profile before starting ads on this social media with millions of viewers from all around the globe.

 

 

Please check out our previous blog about “Instagram Launches Anti-Bullying tools on Comments”.

 

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