Most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow. Instagram is different -- you can only look at one post at a time.
And while Instagram's simple, clean interface makes too easy to focus on users' beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users' content.
But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.
First of all, reposting is important because it is an alternative to your own content. For example, let’s say that you want to advertise your business through Instagram and, to do that, you’d like to have one post in every single day of the following year.
In the first couple of months, it may be easy for you to find content – just share some of your stories, showcase your products, or tell your followers things about your business/company. However, as time passes, you will realize that you can’t find anything else to post.
This is where reposting user-generated content comes in very handy – it helps you promote your business, other people or some of your followers, and gives the people whose posts you reposted the chance to give you a shout-out on their Instagram page.
Be aware that to repost someone else's Instagram post, you first have to obtain that person's permission to re-use their content. Then, you can use an external app such as Repost for Instagram, Instarepost, or DownloadGram. You can also take a screenshot of the photo with your mobile device.
Why It’s Important to Repost on Instagram?
Reposting user-generated content gives you a practically unlimited amount of posts – you can just pick the post you like and reshare it on your Instagram page. Moreover, this type of content can increase the conversion rate of your business, make your brand more trustworthy and amplify its message.
Furthermore, there may be days when your followers just don’t want to hear or see you promoting your business – instead, they may want to see an inspirational quote or message, or just a cute picture of a cat. It’s important for your business to relate to their potential customers – and not stick to only advertising.
However, there are some statistics that may be of interest for you – and they are not looking bad at all.
For example, a study has shown that 59% of millennials rely on user-generated content when they are about to purchase a product, especially when it comes to major electronics. It’s something we all do – we read the comments and reviews of a product before deciding whether to buy it or not.
Moreover, the same millennials reportedly trust user-generated content more than the content that’s generated by the brand – naturally, you will think that a product is good if you see a user showcasing it rather than if a brand is telling you that this is their best product so far.
Also, through user-generated content, your company can engage in conversations with some of its real customers on social media. Reportedly, 80% of the reach of a company’s marketing campaign that’s done via social media comes solely from the social amplification of the user-generated content.
Last but not least, it has been shown that, when it comes to user-generated content, people are 35% more likely to remember it than the content generated by brands. Furthermore, user-generated content is considered to be 50% more trustworthy than the advertisement of a brand.
So, as you can see, reposting on Instagram can really boost the popularity, revenue, and the thrust of your brand. But how do you do this?
The Best Ways for Businesses to Repost on Instagram
We’ve seen what reposting can do, now it’s time to get to the real deal – what should a company do in order to properly repost content on Instagram? In short, reposting content basically means to post someone else’s photo on your Instagram feed.
Naturally, there are some steps you have to follow and some things you can do in order to achieve this and make the process a lot easier.
The Power of Hashtags
You could try and find the right content for your business on your own, but it is easier to have that content come your way. Therefore, one of the ways through which you can repost on Instagram is to create a branded hashtag.
This hashtag is going to be used by your followers or people that share photos of them using your products/ services, and then you can just search for this hashtag and voila! – you will be welcomed by an entire search feed that’s showcasing your business.
Using a branded hashtag is great at providing you with content for your Instagram page while bringing you some followers from the pages that have used that hashtag.
Ask for Permission – Feature Followers
No matter what method you use to repost content, you should always ask for permission before posting it on your page. It’s not only common sense, but it’s also required by the law – so, if you don’t want your business to go into some legal dispute with a follower, be sure to have the permission to repost a certain post.
Basically, you can ask your followers to generate content related to your business and also give them the chance to be featured on your business’ page. By doing this, you get your load of user-generated content to share on your page while also having the permission to post that content – as the users that post it will mention your business or use your branded hashtag.