August 16, 2020
Instagram Live is an effective channel for reaching your audience in an exciting and interactive way.
Using Instagram Live can:
- Increase Visibility: With Instagram’s new algorithm your content may not always get the attention it deserves. Instagram Live increases your visibility as it sends push notifications to anyone and everyone who follows your account.
- Increase Engagement: Imagine having your questions answered directly from your favorite Instagram influencer, celebrity, or even brand? Instagram Live increase engagement by bringing followers closer to your real-life.
- Build Relationships: Whether you’re using Instagram Live for answering questions, revealing parts of your life, or for just chatting with your followers, each time you appear on a Live story your audience is building their relationship with you.
- Develop Brand Identity: This relationship turns into a brand identity. Instagram Live can help your brand develop its identity and share it with the Instagram community.
The best way to get people to watch your Instagram live is to announce that you’re having one. Unless you have thousands of followers, then you won’t get too many people to watch your spur-of-the-moment Live.
In order to get the most of Instagram Live’s benefits, we’ve created a list of 5 tips that will increase your visibility, engagement, positive relationships, and brand identity.
1. Continue to promote it
You don’t just want to announce that you’re having an Instagram Live once. You want to promote it so that people can either continue to be reminded, and to reach the people who didn’t see the first post.
The great thing about Instagram stories is that there are a variety of ways to promote your Live. The very next day, you could take a selfie, smiling excitedly, and add a poll sticker that says, “Who’s excited for the live tomorrow?” The options could be “me” and “not me.” On the third and final day, you could record yourself and mention again the details of the Live and add a slider sticker that asks, “How excited are you for the live later today?”
This is especially important because you allow your followers to interact with you and your announcement. They’re more likely to remember when they get involved and engage with you.
The smartest thing you can do is use the countdown sticker. The day you announce it, you can add a second story with the countdown sticker. The countdown sticker gives people the option of getting a reminder of the event the day of. All they have to do is tap it to receive the option.
Your followers are more likely to show up to your Instagram Live that day because now they’ve gotten an actual reminder the day of.
2. Announce it
This is obvious, but we’re going to talk about how you can announce it because there are a myriad of ways to do so. First, you make an Instagram post. Your post has to be minimalist—you’re just announcing the date and time of your Instagram Live. You can say, “Going Live on February 1, 2019 @ 9:00 a.m. PST.”
In the caption, if you want, you can announce the topic you’ll be covering. If you do, you can build excitement around it. For example, you could say something along the lines of, “I’m going to give you the top five things that all successful artists do, and you don’t want to miss out!”
You can also announce it on an Instagram story. You can record a fifteen-second story of yourself announcing the date, time, and topic.
3. Partner up with someone
Last year, Instagram added the option of going Live with another person. You simply invite someone who’s in the Live, or they can request to go Live with you. Don’t go Live with someone you admire, go Live with someone that your followers admire.
Keep in mind that the Live isn’t about you, it’s about your viewers. For example, if you’re an entrepreneur, and you said that you were going to go Live with Marie Forleo, that’s something your followers would love to see. Plus, you’d be likely to gain more viewers because you’re tapping into her audience. Agree on a time and date for your Live, and then build excitement around it.
Announce to your followers that you’ll be going Live with the person, and the tag said person. Explain who said person is, and what they do because, of course, not all of your followers will know who he or she is. If they have any credibility, such as they were featured on Entrepreneur, those are details you want to share.
Do you have a picture with the person you’re going Live with? Post it on Instagram, and in the caption, write about how you’ll be going Live with this person on this date at this time, and then what you’ll both be talking about.
4. Use it to promote something new
“I have an exciting announcement!” “Something HUGE is coming.” Those are the type of email headlines that get you to open the email. They can also work for when you announce that you’ll be having an Instagram Live.
FOMO (fear of missing out) is a very real thing, so when you announce that you have an exciting announcement you’ll be revealing in your Instagram Live, people are going to want to join that live. They don’t want to miss out. Of course, don’t say this line unless you genuinely have something to announce.
This is the perfect line to use when you want to announce a new product. It doesn’t matter what you’re revealing as long as you’re excited about it and you know that your followers will be excited too.
5. Offer something special for your viewers
You can also offer something special for the viewers who tune in. When you’ve made the announcement that you’ll be going Live, announce this. Your special needs to be something your followers will find worth tuning in for. For example, you can give away your new book with a special link. Or you can tell your viewers that if they sign up to your email list within the next twenty-four hours, they’ll receive a free sample of your new product. Make it irresistible.
Don’t lie. Don’t say that you have something special for your viewers when in reality, it’s just clickbait to keep them until the end of the live. It’s not only wrong, but it will also going to give you a bad reputation.
You can also say that if your followers tune in Live, you’ll go Live with three random people. You can choose by asking a question and picking the person with your favorite answer, or just pick random people who, when you ask who wants to go live, say. “Me!” People would love a chance to talk with you, so this is a good incentive for tuning in. Even if they have a small chance of getting picked, it’s still a chance worth taking.
Please check out our previous blog about "Why It is okay If People Unfollow You On Instagram".
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